Product Design / Branding / Packaging | Uncorked Studios
It’s lit was a holiday package made for the friends of uncorked studios that consisted of our original hot sauce, a felt pennant, enamel pin, and custom packaging.
A common challenge of giving out gifts each year (whether it be birthdays, anniversaries, holidays, etc.) is how do you better your last good gift? Working with the team at Uncorked Studios, we aimed to top our holiday gifts the previous years by setting some stakes in the ground in determining that we wanted to do:
• Make something completely unexpected.
• Pick a theme that represented the whole year.
•. Making as much as we could in-house and with our own hands.
•. Create something that represented our brand through a design POV, without slapping a logo on something.
The design team on this project saw this opportunity to leverage our print roots and skills to showcase our skills outside of digital design, where we made use of tools such as our laser cutter machine we had in house to build and prototype potential packaging options. We landed on using corrugated cardboard to not only house the three gift items, but also we designed it to be durable enough to ship in without damaging any of the contents.
Along with doing custom illustration and type design for the pennant and pin, we also had our hands in recipe and bottle design for the custom hot sauce. We worked with Beaverton Foods to come up with our own blend for our sauce where they helped us do variations of the sauce along with some user experience testing with the bottle design to the viscosity and pour of the sauce. Anything we could have our hands in and leverage from a design POV, we tried to maximize with every opportunity.
Design Lead + Creative Direction:
Melodee Dudley, Ali Gary, Emily Skaer, & Miguel Higgins-Moy